BridgeTower Media is seeking a dynamic and experienced Vice President of Digital Product Management to lead our digital product strategy, digital & ad operations, IT, and drive growth in our digital offerings. The ideal candidate will possess a blend of strategic vision, product management expertise, and leadership skills to oversee the development and execution of our digital product roadmap.

What skills does the job require?

• Proven track record of success in digital product management roles, with at least 5 years of experience in a leadership capacity
• Deep understanding of B2B media industry dynamics, trends, and digital technologies, including Customer Data Platforms, WordPress, email marketing platforms, Google Ad Manager, Google Analytics, event management platforms
• Strong strategic thinking, analytical skills, and business acumen
• Hands on approach to project management and system implementation
• Excellent communication, presentation, and interpersonal skills
• Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams to achieve strategic objectives
• Bachelor's degree in business, marketing, computer science, or related field; MBA or advanced degree preferred

What will you be responsible for?

Strategic Leadership:

• Work with the Chief Digital & Revenue Officer to develop and communicate a clear vision and strategy for the company's digital product portfolio aligned with business goals and market trends
• Lead cross-functional teams to drive innovation and deliver best-in-class digital products and solutions
• Analytical approach to identify and capitalize on emerging opportunities to enhance our digital offerings and maintain a competitive edge in the market

Product Development and Management:

• Define product requirements, features, and functionality based on market research, customer feedback, and competitive analysis
• Collaborate closely with engineering, design, content, and marketing teams to prioritize and execute product initiatives effectively
• Oversee the entire product lifecycle from concept to launch, ensuring on-time delivery and successful implementation

Revenue Generation:

• Partner with sales and marketing teams to develop pricing strategies, go-to-market plans, and promotional campaigns to drive adoption and revenue growth
• Identify monetization opportunities and explore new revenue streams through innovative digital product offerings and partnerships

User Experience and Optimization:

• Champion a user-centric approach to product development, leveraging data analytics, user feedback, and usability testing to continuously improve the customer experience
• Define and monitor key performance metrics and user engagement to identify areas for optimization and refinement, driving increased user satisfaction and retention

Digital Fulfillment

• Build and manage a Digital & Ad Operations team to deliver editorial content and advertising campaigns across the company

IT and Infrastructure

• Define and execute on an IT roadmap to ensure stability, reliability and security of the company's infrastructure

Team Development and Management:

• Build and lead a high-performing digital product management team, providing mentorship, guidance, and professional development opportunities
• Foster a culture of collaboration, innovation, and accountability within the team and across the organization.

What does BridgeTower Media offer?

• A competitive benefits package that includes health, vision, dental plus robust supplementary options.
• Company paid Life, AD&D Insurance & Short and Long-Term Disability coverages
• Health Savings Account with employer contribution
• 24-hour TeleMedicine and TeleCounseling Services
• Employee Assistance Program
• Paid Leave Program
• Unlimited PTO
• Sick Time
• Summer Weekend Jumpstart Hours**
• Over 10 holidays paid
• Tuition Assistance Program
• 401K with a company match
• Growth opportunities to build your career
• Learning & Development programs

**As long as business needs are met*

About BridgeTower Media

BridgeTower Media is a leading business intelligence, marketing and event platform providing authoritative content and expert analysis through its 40+ B2B media and research brands. More than 4.4 million business decision-makers rely on BridgeTower Media for timely information and expert insights to grow their businesses. These deep and trusted first-party customer relationships power tailored insights for business executives and precision audience targeting for omnichannel marketing solutions. BridgeTower Media also celebrates professional and organizational success through 200+ events and its Best Companies Group. BridgeTower Media is a Transom Capital portfolio company. For more information, please visit www.bridgetowermedia.com.